Busy luxury department store Selfridges sought a retail entrance mat that would stop dirt and moisture at the door, while offering highly effective slip resistance for customers.

At a glance



High performance entrance matting that removes moisture and dirt from shoes and is quick and easy to install.


Birmingham and Manchester, UK

The problem

Every day, a huge number of shoppers walk through the entrances of Selfridges stores in Birmingham’s famous Bull Ring and in Manchester’s Trafford Centre. Both needed high performance entrance matting that would remove dirt and moisture from shoes, but the Birmingham store entrance posed an additional challenge because it’s accessed via an external walkway that’s open to the elements. The retail entrance mats also had to be quick and easy to install while the store was closed.

The checklist
  • Removes moisture and dirt from shoes
  • Reduces associated cleaning and maintenance costs
  • Withstands extremely high levels of pedestrian traffic, and be heel and wheel proof
  • Easy to cut to fit on site and quick to install without any advance templating
The solution

For a department store of this size and heritage, Gateway 14 Plus a stylish commercial entrance carpet, was the obvious choice. Slip resistant and heel- and wheel-proof, the matting features an aggressive tread pattern that scrapes shoes and wheels clean, plus heavy-duty absorbent carpet inserts that remove and dry moisture. This solution extends the life of the original floor finishes, reduces cleaning intervals and keeps interiors looking stylish.

For Selfridges, Gateway 14 Plus had another huge benefit: like all of our entry flooring, Gateway 14 Plus can be quickly cut to fit any shape to accommodate revolving doors, mat wells or irregularly shaped areas. Despite the fact that it needed to be laid around several irregularly shaped columns, the whole installation process was able to be carried out during the department store’s closing hours.

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“This entrance matting is really effective at cleaning shoes. This makes it easier to keep the interior floors clean which ensures the shop is looking great and reduces the associated cleaning and maintenance costs.”
Steve Jones, facilities manager, Birmingham Selfridges
Plastex Frontrunner Plus Black 607 F1
Product spotlight

Seamless integration

Choose from modules with ramped PVC edging, rolls in standard widths and 10m lengths, or order a custom size

Simple installation

One-piece construction means you can cut to fit on site, with no previous site visits needed

Easy to maintain

Simply roll or lift to clean, no special tools needed

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